Conspicuous from the rest of Bristol's electronica scene in the '90s by the absence of trip-hop or jungle leanings in their productions, Way Out West instead pursued straight-ahead house and trance with closer ties to progressive British dancefloors than American hip-hop. The duo of Jody Wisternoff and Nick Warren first came together in the mid-'90s. Wisternoff was a veteran producer who had first recorded at the age of 14 (with fellow Bristolian house artists Smith & Mighty), while Warren was a high-profile Balearic DJ and club-night promoter influenced by the sounds of Madchester. The duo began recording together, and by 1996 their single "The Gift" had become a big mover on dancefloors and the radio as well, thanks to a British advert that used the song. Signed to Deconstruction, Way Out West released their self-titled debut album in 1997. A change of venue, to Distinct'ive, preceded the release of 2001's Intensify, and after a three-year interim the duo followed that with the like-minded Don't Look Now.